Operations leadership for coaching and course companies that have outgrown the founder doing everything, but are not ready for a full-time COO.
Signs you need one
- You are the only person who knows how the business really runs
- Revenue grew, but profit and your free time did not
- Your team waits on you for decisions that should not need you
- Every launch, hire or new program feels like starting from scratch
- You cannot say your show rate, close rate or churn without digging
What a fractional COO does for you
| Area | What we own |
|---|---|
| Rhythm | A weekly ops meeting, clear priorities, and follow-through on what was agreed |
| Numbers | A KPI dashboard reviewed every week, with the story behind each number |
| Team | Role clarity, hiring support, onboarding, and one person your team can escalate to |
| Systems | Keeping SOPs, automations and tools current as the business changes |
| Projects | Launches, new programs, tool migrations and team changes, run to a plan |
Fractional COO, integrator or OBM?
The names overlap. An online business manager usually runs day-to-day operations. A fractional COO or integrator also owns strategy, the numbers and the leadership team. We explain the difference in OBM vs integrator vs fractional COO. We offer both and will tell you honestly which one you need.
How it works
- Most engagements start with a scale readiness review, so we both know what we are walking into.
- We agree a 90-day plan with three to five outcomes.
- We meet weekly, work in your tools, and report against the plan every month.
- Day-to-day tasks can go to our assistants, so senior time goes to senior work.
Time zones
We are based in Bangkok and work with US businesses. We are live on calls Monday to Friday, 8 to 11 am US Eastern, and most of the work happens while you sleep. You start the day with updates, not a backlog.
See if a fractional COO fits
Email us a few lines about your business, your team and what you want off your plate. We reply within one business day.
Or write to hello@askluuk.com. We reply within one business day.