Guides
Plain-English guides to running the operations side of a coaching or course business. For step-by-step systems, see Systems. For ready-to-use documents, see Free templates.
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How to scale a coaching business past $1M without burning out
What breaks in a coaching business around $1M a year and the order to fix it: onboarding, delivery, sales process, team roles and numbers.
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Appointment setter vs closer: roles, handoffs and numbers
What an appointment setter does, what a closer does, how the handoff should work, and which numbers each role is measured on in a high-ticket coaching business.
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OBM vs integrator vs fractional COO: what is the difference?
Online business manager, integrator and fractional COO explained in plain English: what each role owns, when you need it, and how they fit together.
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Online business manager vs virtual assistant: which do you need?
The difference between an online business manager and a virtual assistant, what each costs you in time, and how to tell which one your coaching business needs.