An online business manager runs the day-to-day of your coaching business, so you can coach, sell and create.
What an OBM handles
- Projects and deadlines across your team
- Team coordination: coaches, setters, closers, editors and assistants
- Tech: Kajabi, GoHighLevel, Skool or Circle, ClickUp, Zapier
- Launch management from planning to debrief
- Weekly reporting on what got done and what is stuck
- Writing and updating SOPs as the business changes
OBM or virtual assistant?
A virtual assistant does tasks you assign. An OBM decides which tasks need doing, assigns them, and makes sure they get done. If you are still writing every to-do list yourself, you need an OBM. We cover this in more detail in OBM vs virtual assistant.
Who it is for
Coaches and course creators with a small team who need someone to run operations, but who do not need full COO-level strategy yet. If you do, see fractional COO.
Built-in support
Our OBMs work alongside trained assistants from our sister company, Ask LUUK. Routine tasks go to the assistant, so OBM time stays focused on running the business.
Talk to us about OBM support
Tell us about your business, your team and what you want handled. We reply within one business day.
Or write to hello@askluuk.com. We reply within one business day.