We build the systems your coaching business runs on. Then our assistants run them.

Operations for coaching, course and membership companies doing $500k to $10M that have outgrown the founder doing everything.

Or write to hello@askluuk.com. We reply within one business day.

Sound familiar?

  • New clients wait days to get started, and refund requests are creeping up
  • Sales calls get booked, but no-shows keep climbing
  • Every launch feels like the first one
  • Your team is busy, but everything still waits on you
  • You cannot say your show rate, close rate or churn without digging

These are not people problems. They are systems problems, and they show up in almost every coaching business around seven figures.

What we build

Client onboarding

From payment to first win, without the founder in the loop.

Sales process

Setters, closers, scripts, CRM stages and commission tracking.

Delivery and retention

Coach standards, check-ins, and catching clients before they go quiet.

Launch playbooks

A repeatable timeline with owners, so launches stop being chaos.

Hiring and roles

Scorecards and onboarding for coaches, setters and support staff.

KPI dashboard

The weekly numbers that tell you where the business really stands.

How it works

  1. Scale readiness review. Two weeks. We map how your business really runs and hand you a ranked fix list.
  2. Systems build. We build the fixes in your tools, document them, and train your team.
  3. We run it. Trained assistants keep the processes running, and we check the work. Or keep us on as your fractional COO.

Why work with us

  • We build and we run. Most consultants leave you a folder of SOPs. We can stay and run them.
  • Your tools, your data. We work in your GoHighLevel, Kajabi, Skool or ClickUp. Nothing is locked in with us.
  • Overnight progress. We are based in Bangkok and work with US businesses, so most of the work happens while you sleep.
  • Open about AI. We use automation where it saves time, tell you exactly where, and a person checks anything a client sees.
  • Back-office depth. Our team includes a QuickBooks Certified ProAdvisor and Gusto-certified payroll specialist, so commissions and contractor payments get handled properly.

Free guides and templates

Find out what to fix first

Email us your revenue range, team size and the one thing that feels most broken. We will reply within one business day with next steps.

Or write to hello@askluuk.com. We reply within one business day.