Getting to $1M is usually about the offer and sales. Getting past it is about operations.
Around seven figures, the habits that got you there start working against you. The founder is in every decision, delivery depends on a few key people, and nobody is quite sure what the numbers are. Here is what to fix, and in what order.
1. Get yourself out of onboarding
If new clients wait on you, everything downstream slows. Build an onboarding process your team runs without you, with a clear first win in the first two weeks.
2. Standardize delivery
Write down what a great client experience looks like: session structure, response times, check-ins and how a client’s progress is measured. Then hire and train coaches against that standard, not against “be like me”.
3. Systemize sales
Define the setter and closer roles, the pipeline stages and the scripts. Track show rate and close rate weekly. See our sales process guide.
4. Give every role an owner and a scorecard
Draw the org chart by responsibility, not by person. Every area (sales, delivery, client success, marketing, operations) needs one owner and three to five numbers they answer for.
5. Run the business on a weekly rhythm
A 30-minute weekly ops meeting with a KPI dashboard replaces a hundred Slack messages. Look at the numbers, decide on the one or two things to fix, assign owners.
6. Then add AI and automation
Automate after the process is clear, not before. Automating a messy process just makes the mess faster. Once it is clear, intake, reminders, check-ins and reporting are good candidates.
Where to start
If you are not sure which of these is your biggest gap, a scale readiness review answers that in two weeks.
Find your biggest bottleneck
Email us your revenue range, team size and what feels most stuck. We reply within one business day.
Or write to hello@askluuk.com. We reply within one business day.